Continuous Marketing

GTM-Toolkit: marketing infrastructure for builders

Marketing infrastructure for developers and operators. Treat positioning, content, analytics, and answer-engine optimization like code so your GTM stays in lockstep with product velocity.

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Install

npm install --save-dev gtm-toolkit

Built for humans, search, and AI

Define personas, messaging, and content schemas in machine-readable config. GTM-Toolkit keeps your strategy coherent across SEO, Answer Engine Optimization, and the humans behind every release.

The CLI emits prompts you can use in Codex, Cursor, GitHub Copilot, Claude Code, or your internal assistant and exports AI Overview keyword reports straight from Google Search Console.

Automate the busy work

One command generates robots.txt, sitemap.xml, and metadata files. Another catches SEO guard-rail violations before they hit production. No more guessing which checklist is current.

Pair it with CI and every pull request ships with marketing guard rails on by default.

What teams run with GTM-Toolkit

Everything ships from a single source of truth. Keep product launches, docs, and growth loops aligned with a developer-first GTM platform.

Content as Code

Markdown linting, guard rails, and CI workflows keep every launch aligned with your playbook.

AI & Answer Engine Optimization

Export AI Overview questions, control AI bot access, and feed prompts into your local assistant.

Technical SEO Automation

Generate robots, sitemaps, and structured data directly from config with one CLI command.

Analytics Ready

Wire GA4 and Google Search Console once, then monitor keyword shifts and performance like code diffs.

Ship like engineering

A lightweight workflow that fits into your existing repo.

Install the toolkit

Bring GTM-Toolkit into your repo in seconds via npm.

Initialize your config

Run `gtm-toolkit init` to scaffold personas, content paths, and analytics hooks.

Ship continuous marketing

Lint, analyze, and generate assets on every PR using the same commands as your local dev loop.

Latest Posts

Essays and field notes on GTM-as-code, answer engine optimization, and the systems that compound growth.

Declaring GTM as Code — for Humans, Search, and AI

2025-11-01

Great ideas get lost in scattered systems. GTM as code brings structure, speed, and shared context across humans, search, and AI.

Back to the Lab: Why the 4 Ps Matter More in the Age of AI GTM

2025-10-19

AI-driven go-to-market turns the 4 Ps into adaptive feedback loops—here’s how Product, Price, Place, and Promotion evolve when marketing runs like a lab.

Artificial Entertainment: When AI Stops Working and Starts Playing

2025-10-12

AI’s infrastructure decade is ending. With native payments, distribution, and generative creation aligned, the next platform economy is Artificial Entertainment—games, stories, music, and social agents built to play (and pay).

PostHog × GTM as Code: How a Dev Tool Company Ships Growth Like Software

2025-09-11

A quick, personal audit after stumbling on PostHog’s new site yesterday—what impressed me, and what I’d push them on in a GTM-as-code practice.

Why Content Linting Matters: QA for the GenAI Era

2025-08-05

Discover why content linters are essential for modern marketing teams using GenAI. Learn how to enforce brand consistency, improve SEO, and ship high-quality content faster with a GTM quality gate.

Reflections After Six Months on a Career Break

2025-07-31

A six-month career break in the midst of the GenAI explosion led to a journey of product building, freelancing, and exploring ideas for the commons. A reflection on the power of AI to turn ideas into reality and the challenges that still remain.

View All Posts

Ready to ship marketing infrastructure like code?

Install the toolkit, point it at your repo, and let quality guard rails guide every launch. Questions or contributions? Open an issue on GitHub.

Install from npm Contribute on GitHub